Creative technology agency, Tangent, has acquired user experience design agency Decibel Digital. The deal signals Tangent’s desire to boost its UX offering to meet the increasing importance that user experience plays in the age of the customer.

Tangent, who specialise in enterprise-level web development, data services and CRM, has a range of clients including Sky, SAP, Peugeot, The Labour Party and Carlsberg. Decibel provides UX services to leading brands including Microsoft, L’Oreal, Dogs Trust and Thames Water.

Oliver Green, newly appointed Managing Partner at Tangent said: "Our acquisition of Decibel Digital lays down a marker that we are enhancing our creative capabilities because we see a clear demand from our existing and future client base. Decibel's accomplished team will complement our first-class development abilities and new creative department."

Richard Trigg, Creative & UX Director at Decibel Digital said: “Today’s online customer has become more demanding, less forgiving and accesses websites across a number of different devices. Our capabilities in research, UX design and conversion rate optimisation will marry well with Tangent’s strategic, creative and technical innovation."

Part of the deal will see an exclusive arrangement between Tangent and Decibel Insight, the agency’s advanced visual and behaviour analytics tool.

For more information, please contact:

Oliver Green +44 (0) 2074626100

Decibel Digital
Richard Trigg +44 (0) 207462128